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Showing posts with label Smokey Bear. Show all posts
Showing posts with label Smokey Bear. Show all posts

Tuesday, July 29, 2008

New Smokey Bear ad cancelled

On June 3 Wildfire Today told you about the new Smokey Bear public service announcements. An off road vehicle group complained that one of the ads seemed to imply that the legal use of an ATV could cause forest fires. Don Amador, the Western representative of the BlueRibbon Coalition in Idaho, said the ad:
"...incorrectly conveyed to the ATV rider that the best way for them to prevent wildfires was to stay at home. Instead, the ad should have encouraged the use of Forest Service-approved spark arresters and limiting travel to approved routes and areas."
The Forest Service has requested that TV stations discontinue using the ad.

Thursday, July 17, 2008

Firefighter rescues bear cub in fire, then begins treatment for rabies

Yesterday Wildfire Today brought you the story of the horse that was rescued by a crew on the Mill fire on the Mendocino National Forest. Now it's a bear.... a story not unlike the original Smokey Bear.

A Cal Fire Field Observer on the Moon fire in northern California, Adam Deem, found a bear cub while he was scouting the fire. The bear had some burns on his paws and was having difficulty walking. Deem looked for the cub's mother but could not find her, so he caught the bear and wrapped him in his brush jacket. In grabbing the cub, Deem received some scratches on his hands.

Deem cradled the bear in his arms as he drove his pickup to a staging area. From there he and the cub were driven to the Incident Command Post in Anderson. Deem said on the way to the ICP he comforted, petted and sweet-talked the little cub.

At the ICP the Medical Unit treated the bear for dehydration and let him lick a lollipop before a state Fish & Game wildlife biologist picked it up for the trip to the Sacramento area rescue shelter.

Deem and the bear developed a good rapport. "He was giving me some kisses," Deem said.

Unfortunately, some of those licks were on Deem’s scratched hands, which later forced him to undergo preventative treatment for rabies at Shasta Regional Medical Center in Redding. Deem said he had to have five rabies shots, and will need four more shots through next month.

“It’s absolutely worth it,” Deem said. “I don’t think anyone could have left that animal out there in that condition.”

The original Smokey Bear was a cub that was burned in the El Capitan National Forest in New Mexico.

UPDATE @ 0900 PT, July 18, 2008

Thanks to Tyler Dawn who let us know in the comments that the local media has a video story of the incident HERE.

Tuesday, June 3, 2008

Get Your Smokey On

This morning an updated Smokey Bear campaign launched, featuring a new round of television, radio, print, outdoor, and Web ads. The ads were created pro bono, by Draftfcb, the same advertising agency that has been creating the advertising for Smokey Bear since 1944. Here's a new 30 second video that has Smokey on a mountain bike:




They added a new twist this time. Some of the ads ask that young adults step in and intervene if others act carelessly. The voice of Sam Elliot encourages audiences to "Get Your Smokey On". And Smokey asks that you prevent "wildfires", not "forest fires". I think that change was made a few years ago.

A second series of ads produced by the Walt Disney Company is also launching this week featuring characters from the film Sleeping Beauty.

The Smokey Bear website has also been redesigned.