Tuesday, July 29, 2008

New Smokey Bear ad cancelled

On June 3 Wildfire Today told you about the new Smokey Bear public service announcements. An off road vehicle group complained that one of the ads seemed to imply that the legal use of an ATV could cause forest fires. Don Amador, the Western representative of the BlueRibbon Coalition in Idaho, said the ad:
"...incorrectly conveyed to the ATV rider that the best way for them to prevent wildfires was to stay at home. Instead, the ad should have encouraged the use of Forest Service-approved spark arresters and limiting travel to approved routes and areas."
The Forest Service has requested that TV stations discontinue using the ad.

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